How Small Business Owners Can Unlock Growth by Delegating Tasks.
Starting a business is an exciting journey, but it’s also fraught with challenges. According to the U.S. Bureau of Labor Statistics, about 20% of new businesses fail within their first two years, and nearly half of all businesses won’t make it past the five-year mark (BLS.gov). Many entrepreneurs struggle to manage daily operations, connect with their target audience, and maintain consistent growth. This often leads to burnout and missed opportunities. The reality is that many small business owners find themselves “winking in the dark,” unsure of how to make their vision a reality.
So, what can be done to turn the tide?
The answer lies in delegation. By shifting the responsibility of routine tasks like marketing, social media management, and even accounting to experienced professionals, business owners can free up their time to focus on what truly matters—growing their business. At Twenty32, we’ve seen firsthand how delegating critical tasks can help bridge the gap between where a business currently stands and where it wants to be.
The Power of Delegation: Unlocking Time and Focus
Many small business owners wear multiple hats: marketing strategist, social media manager, accountant, customer service representative, and so on. While it’s admirable to take on these roles, it can quickly become overwhelming, leading to burnout and, ultimately, stunted growth.
Delegation allows entrepreneurs to focus on strategic decisions that drive growth. Studies show that businesses with a clear focus on their core competencies experience higher growth and greater success. By letting go of the day-to-day grind, business owners can hone in on their vision and long-term goals, resulting in more meaningful progress. According to a Forbes article (Forbes.com), companies that delegate marketing functions experience faster growth due to their increased focus on brand positioning and customer engagement.
Marketing Expertise and Insights
Take marketing, for example. Running successful Google Ads, creating engaging content for YouTube, or managing Instagram and LinkedIn accounts requires expertise, tools, and a strategic approach. Trying to master all of these while managing other aspects of the business can lead to inconsistent results or missed opportunities. Outsourcing marketing not only saves time but also ensures that the work is being handled by professionals with the latest tools and insights to connect with the right audience.
The marketing landscape is constantly evolving. A business’s social media strategy must adapt to changing algorithms, trending topics, and evolving customer behaviors. That’s where expert marketing professionals, like those at Twenty32, can step in and help businesses stay relevant and effective.
According to a report by McKinsey & Company, companies that delegate marketing and related tasks are more likely to achieve higher growth due to their increased focus on customer targeting and optimized brand strategy.
Access to Professional Expertise and Advanced Tools
The value of having access to industry-specific tools cannot be overstated. Businesses that take advantage of professional insights and tools experience faster, more sustainable growth. Think of the resources it takes to run effective Google Ads or SEO campaigns, or to properly analyze social media analytics. Small businesses often don’t have the luxury of hiring full-time staff for each of these specialized roles. By outsourcing, businesses get access to top-tier tools and expert knowledge without the high costs of hiring a full-time team.
For example, Expensify reports that outsourcing accounting allows small businesses to focus on their core business while ensuring that financials are managed by experts. Accounting software alone doesn’t guarantee growth, but knowing how to leverage the data it provides is essential for better decision-making. By delegating tasks like bookkeeping and financial analysis, small businesses avoid mistakes that could be costly in the long run. (Expensify.com)
Cost-Efficiency and Scalability
Outsourcing allows businesses to scale flexibly. Instead of hiring a full-time employee, small business owners can choose to delegate specific tasks or projects on-demand. This not only keeps overhead costs low but also provides flexibility in scaling up or down as needed.
Time and cost efficiency go hand in hand with growth. By allocating a portion of their budget to professionals who can handle tasks such as marketing or HR, business owners can focus on building relationships, improving their product, and seeking new opportunities.
A study by McKinsey & Company found that businesses who outsource non-core functions, like HR and accounting, are 25% more likely to experience faster growth than those who don’t. Outsourcing allows businesses to stay lean and focused, ensuring that growth isn’t limited by in-house resource constraints.
Achieving Sustainable Growth
Delegating tasks goes beyond saving time—it’s about unlocking the potential for long-term, sustainable growth. Entrepreneurs who delegate tasks can transition from working in their business to working on their business. This shift in focus is crucial for achieving scalability, optimizing processes, and planning for the future.
At Twenty32, we specialize in partnering with small business owners to offload tasks that are often outside their core expertise. Whether it’s running Google Ads, managing social media, or overseeing financial operations, we handle the heavy lifting so you can concentrate on what matters most: growing your business. By delegating to us, you get access to the expertise and resources that would otherwise be out of reach, helping you scale efficiently and effectively.
Let Us Help You Get There
For small business owners, delegation isn’t just a convenience—it’s a necessity. Without it, business owners risk burning out and missing out on opportunities to scale. But by enlisting the help of professionals, businesses can unlock a path to growth that is more efficient, cost-effective, and sustainable.
At Twenty32, we are dedicated to helping businesses navigate this journey. We understand the challenges of managing a business and are here to help you focus on what truly matters. Let us handle the operational tasks, so you can focus on scaling and taking your business to the next level.