
Understanding Cashflow: Keeping Your Business Afloat
Your business is profitable… So why are you always broke?
Cash flow problems sneak up on even the smartest entrepreneurs. You might be:
Making great sales
Landing new clients
Growing month-over-month
…but still struggling to pay suppliers, meet payroll, or invest in growth.
The truth? Profit ≠ Cash in the Bank.

Aligning Marketing with Business Goals: A Strategic Framework
Why is your marketing working hard… but not smart?
Your bakery gets 100 likes per post—but no new customers.
Your plumbing business runs ads—but competitors get all the calls.
Your coaching website looks great—but Google acts like it’s invisible.
Here’s the truth: Marketing without alignment is like shouting into a tornado —lots of effort, zero results.

What’s the Right Marketing Mix for a Growing Business?
Inside you'll learn:
The 5-3-2 Rule for marketing that actually works
How to "borrow" your competitors' best traffic sources
Why retention beats acquisition every time

7 Power Moves to Supercharge Your Brand
Wish growing your brand felt less overwhelming?
We get it - between social media, leads, and standing out, it's a lot. That's why we packed ALL the essentials into one guide: 7 Power Moves to Supercharge Your Brand (spoiler: we can do them all for you!).
The best part? No fluff - just actionable steps to:
• Attract dream customers
• Make social media work FOR you
• Turn service into your secret weapon

The 5 Key Purposes of Social Media for a Service-Based Business
Social Media Not Driving Clients? Here's the Strategy Service Businesses Need
Too many service companies are wasting time on social media - posting blindly, seeing no engagement, and getting zero clients. The missing piece? A clear, purposeful strategy.
A new article breaks down the 5 essential purposes of social media for service businesses, including how to:
✔️ Get visible to your ideal clients (without ads)
✔️ Turn followers into paying customers
✔️ Maximize content across platforms (save hours per week)

The “I’ll Do It Later” Mentality as a Busy Business Owner: How to Move Past It.
"I'll do it later."
Sound familiar? As a business owner, you’re stretched thin—juggling accounting, marketing, HR, and more. But "later" often turns into never, leaving you stuck in burnout mode.
The truth? Delegation isn’t a luxury—it’s survival.

The Hidden Currency of the Web: Why Backlinks Are Like Digital Word-of-Mouth
Imagine walking into a restaurant because five of your most trusted friends recommended it. Now, picture that same scenario online—when multiple credible websites "recommend" another site by linking to it. That's essentially what backlinks are: the digital version of word-of-mouth endorsements.

SEO vs. SEM: The Battle for Digital Dominance (and How to Win)
SEO vs SEM: Which One’s Actually Making You Money?
You’re pouring budget into digital marketing—but is it working for you or against you?
SEO = Your 24/7 sales rep (works while you sleep)
SEM = Your turbo boost (stops when cash runs out)
Twenty32, Inc. just dropped the ultimate battle breakdown.

Optimizing Your Social Media Presence for Maximum Engagement
Your social media presence is like a seed planted in fertile soil.
At first, you won’t see growth. But with the right strategy (fertile ground), consistent effort (watering), and engagement (sunlight), it will sprout into something amazing.
Want to learn how to optimize your social media for maximum engagement? Check out our latest article below.

5 Crucial Things to Consider for Your Digital Advertising Campaign
Struggling to figure out how much to spend on digital advertising campaigns? It’s a common challenge!
Packed with actionable tips, this guide helps businesses maximize their budget and achieve real results. Whether you're a small business owner or a marketing professional, it’s a must-read for clarity and direction.

Benefits of Outsourcing HR to Build a Stronger Company Culture
By leveraging expert HR services, businesses can build a positive culture while reducing administrative burdens. Let’s discuss how outsourcing HR can transform your company culture.

How to Grow Organic Traffic with a Solid Content Marketing Plan
Content is King, but Strategy is Queen!
For small and medium-sized businesses, content development isn’t just a marketing tactic—it’s a strategic imperative. From building authority to driving organic growth and retaining audiences, the right content strategy can transform any business.
This article breaks down:
Why content strategy is non-negotiable for SMBs
The perfect content mix to engage and convert
How to balance educational and commercial content
Why consistency is the secret sauce to success
Plus, learn how Twenty32.cacan streamline your content efforts, allowing you to focus on what you do best—growing and thriving your business.

Why Outsourcing SEO is Your Secret Weapon.
SEO can feel like a mystery. Businesses invest time, energy, and resources into ranking higher on Google—yet many websites remain buried on page 12… or worse, nowhere to be found.
The reality? SEO doesn’t have to be a solo battle.
Outsourcing SEO is a game-changer that too many businesses overlook. It’s not just about saving time—it’s about unlocking expertise, staying ahead of Google’s ever-changing algorithms, and driving real, measurable growth.
- Why do SMEs struggle with SEO?
- What trends in 2025 are reshaping search rankings?
- How can outsourcing help businesses scale smarter without breaking the bank?

How Tailored Business Reports Drive Better Decisions.
Are your business reports helping or hindering your decisions?
In a world where data is everywhere, it's not about how much you collect but how you use it. Tailored business reports bridge the gap between raw numbers and actionable insights.
Recently, we created a marketing report for a client to analyze their 2024 performance, compare it with 2023, and project into 2025. The result? Uncovering key growth drivers, optimizing strategies, and positioning them for success in the new year.
If your business reports aren't doing this, it’s time to rethink the approach. Your data holds untapped potential and you need to unlock it.

Why Partnering With One Firm Beats Managing Multiple Contractors.
Why juggling multiple service providers might be holding your business back.
Imagine this: you're running a thriving SME, but behind the scenes, you're stuck managing multiple contractors—one for social media, another for SEO, and yet another for accounting. The result? Inconsistent strategies, missed opportunities, and wasted time.
What if there was a better way?
Our latest article explores how partnering with one unified team can simplify your operations, drive growth, and free up your time to focus on what truly matters.

How Small Business Owners Can Unlock Growth by Delegating Tasks.
Are You a Small Business Owner Winking in the Dark?
Running a small business is a thrilling journey—but it’s not without its challenges. Studies reveal that nearly 50% of businesses don’t make it past five years. Why? Many entrepreneurs are buried in daily tasks, leaving little time to focus on growth and strategy.
What if the key to unlocking a business’s full potential is simply letting go? This article explores how delegating essential tasks—like marketing, social media management, and accounting—can free up time to focus on scaling and achieving a greater vision.
Twenty32 specializes in helping small business owners bridge the gap between where they are and where they want to be.