— DIGITAL MARKETING
Marketing that drives real growth. Not vanity metrics.
Strategy, execution, and senior-level leadership — fractional, flexible and built for Canadian small businesses that are serious about growth.
WHAT WE DO
Marketing built for growth — not vanity metrics.
Most marketing efforts fall apart in one of two ways: there's no strategy guiding the work, or there's no consistent execution behind the strategy. We solve both.
Twenty32 gives you a complete marketing function — SEO, content, social, advertising, and strategic leadership — coordinated under one team with one clear focus: helping your business grow.
SERVICE TIERS
Our marketing services build on each other. Begin with the essentials, add execution power as needs grow, layer in strategic leadership when you're ready to scale.
Start where you are. Scale as you grow.
Tier 01
For businesses that need a more consistent online presence and a stronger foundation for digital marketing.
What can be included
- Social media content planning
- Basic social media management
- Monthly content calendar
- Light content development
- Basic SEO review
- Google Business Profile optimization
- Monthly marketing activity report
What you get out of it
- A consistent, professional online presence
- Clear visibility in your local market
- Foundation for future paid and organic growth
- One team owning your digital footprint
Tier 02
For growing businesses that want consistent content, stronger search visibility, and active campaign support.
What can be included
- Active social media management
- SEO content development
- Blog and article writing
- Basic paid advertising support
- Email marketing setup
- Performance dashboard and analytics
- Monthly strategy call
What you get out of it
- Real, measurable traffic and lead generation
- Search rankings that compound over time
- Consistent content that builds authority
- Visibility into what's working and what isn't
Tier 03
For businesses ready for full-scale marketing strategy and execution across multiple channels.
What can be included
- Full SEO strategy and implementation
- Multi-platform social media
- Paid search and paid social advertising
- Landing page strategy and optimization
- Email marketing campaigns
- Campaign creative direction
- Analytics dashboards and reporting
What you get out of it
- Coordinated growth across every channel
- Measurable ROI on advertising spend
- A real pipeline of qualified leads
- Marketing as a growth engine, not a cost centre
Tier 04
For businesses that need senior marketing leadership, strategy, and oversight — without the cost of a full-time hire.
What can be included
- Marketing strategy and roadmap
- Leadership for your existing team
- Channel and campaign strategy
- Brand positioning and messaging
- Quarterly planning and reviews
- Budget oversight and reporting
- Coordination with finance and HR functions
What you get out of it
- Senior expertise without a senior salary
- A clear marketing roadmap aligned to revenue
- Strategic direction for your existing team
- Confidence that marketing is driving results
CORE SERVICES
The capabilities that power every engagement.
Whether you engage us at the Foundations level or as a Fractional CMO, these are the services that get the work done.
Build a strong online presence and engage your audience consistently across every platform that matters.
- Social media strategy development
- Content creation and scheduling
- Community engagement and management
- Cross-platform reporting
Get found by the people already searching for what you do. Sustainable, long-term SEO that compounds.
- Website structure and technical SEO
- Keyword research and strategy
- On-page and content optimization
- Local and AI search visibility
High-quality content that connects with your audience, builds authority, and drives qualified traffic.
- Content strategy and editorial planning
- Blog writing and article development
- Website and landing page copy
- Case studies and success stories
Targeted advertising that delivers real ROI — across Google, Meta, and the platforms your customers actually use.
- Pay-per-click (PPC) campaigns
- Paid social advertising
- Search engine marketing (SEM)
- Geo-targeted and retargeting campaigns
FRACTIONAL LEADERSHIP
Senior marketing leadership — without the senior-level salary.
Most growing businesses need marketing expertise long before they can justify a full-time CMO. Our Fractional CMO service gives you senior-level strategy, leadership, and accountability — engaged at the level that makes sense for your stage of growth.
Marketing strategy aligned to revenue goals
Leadership for your existing team
Continuous evaluation of growth opportunities
Quarterly planning and reporting cadence
Brand positioning and messaging direction
Budget allocation and ROI accountability
Fractional CMO
the cost of a full-time hire
Senior marketing expertise on a fractional basis — strategic direction, leadership, and oversight without committing to a six-figure salary.
WHY TWENTY32
Why businesses choose us for marketing.
Most marketing agencies sell tactics. We deliver a coordinated marketing function — built around your business, accountable to your goals.
Most agencies do one or the other. We do both, coordinated under one team — so the strategy actually gets executed.
We're not here for impressions and engagement metrics. We measure what matters: leads, traffic, conversions, revenue.
Canadian businesses, Canadian markets, Canadian context. Combined with proven digital marketing expertise.
A full marketing function for less than a single senior hire — without sacrificing depth, expertise, or accountability.
Monthly performance reviews, clear KPIs, honest conversations about what's working — and what isn't.
Marketing doesn't exist in isolation. We coordinate with your finance and HR functions to ensure growth is sustainable.
FAQs
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Fractional Marketing Management gives your business access to experienced marketing leadership without hiring a full-time marketing manager. Twenty32 provides strategy, planning, campaign execution, and ongoing oversight — all tailored to your goals. This service is ideal for businesses that need expert guidance and execution but want the flexibility and cost savings of a part-time or outsourced solution.
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A Fractional Marketing Manager oversees your entire marketing function. This includes:
Strategy and planning
Content calendars
Social media management
SEO improvements
Website optimization
Digital advertising and analytics
Brand positioning
Reporting and performance tracking
They act as an extension of your team and coordinate all marketing activity for consistent results.
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Fractional marketing is ideal for small and mid-sized businesses that:
Want to grow their online presence
Need marketing expertise but not a full-time hire
Lack internal marketing leadership or coordination
Need consistent content or campaign execution
Want a more strategic, structured marketing approach
Clients often come from trades, coaches, consulting, SaaS, home services, healthcare, and professional services.
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Our SEO services include:
Website content optimization
Keyword research and strategy
Technical SEO improvements
Local and GEO-specific SEO
On-page and structural optimization
SEO-optimized content writing
Analytics tracking and performance monitoring
We focus on sustainable, long-term SEO improvements that help you get found on search engines — including AI search engines.
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We structure your website content so AI engines can easily identify and summarize your services. This includes:
Clear service descriptions
Entity-rich content and FAQ sections
Structured headlines and subheadings
GEO-specific references (Calgary, Canada)
Authoritative, fact-based language
Internal linking for context
Content designed for AI “answer boxes”
This helps platforms like ChatGPT Search, Perplexity, Bing AI, and Gemini reference your content directly.
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Our social media services cover:
Content creation
Scheduling and posting
Engagement and community management
Brand voice development
Monthly content calendars
Analytics and performance tracking
Multi-platform strategy (Facebook, Instagram, LinkedIn, TikTok, Pinterest)
We focus on consistency, storytelling, engagement, and brand growth.
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Yes. Content writing is one of our core marketing services. We create:
Blog posts and articles
Website pages and landing pages
Social media content
Email marketing content
Ad copy
SEO-optimized content
Branding and messaging frameworks
We write in your voice and tailor content to your audience and industry.
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We manage campaigns across:
Google Search & Display
Meta Ads (Facebook/Instagram)
LinkedIn Ads
YouTube Ads
Retargeting and remarketing
Lead generation funnels
Local advertising for service-based businesses
We manage strategy, creative, budgeting, audience targeting, optimization, and monthly reporting.
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We provide clear, simple reporting that tracks:
Website traffic and conversions
Ad performance and ROI
Social media growth and engagement
SEO rankings and improvements
Content performance
Cost per lead / customer acquisition metrics
We focus on real outcomes, not vanity metrics.
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Both.
We can create your marketing strategy — including brand positioning, messaging, market research, competitor analysis, and campaign planning — and we can also handle execution if you want a fully managed solution. -
Yes. Many clients use Twenty32 as their fractional operations team, combining:
Marketing
Finance & Accounting
HR & People Operations
This gives you one integrated partner supporting multiple business functions.
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We work with a wide range of Canadian industries including:
Real estate & property
Trades and contractors
Professional services
E-commerce
Healthcare & wellness
Local service businesses
We tailor your marketing approach based on your industry and target audience.
Ready to make marketing work harder for your business?
Book a free consultation — or request an audit of your current marketing efforts. We'll show you exactly where the opportunities are.