What’s the Right Marketing Mix for a Growing Business?
Let's play a quick game.
You have $10,000 to spend on marketing this quarter. Do you:
Blast it all on Facebook ads?
Hire a fancy SEO agency?
Print glossy brochures and hope for the best?
Here's the truth: None of these alone will work.
The real magic happens when you stop chasing one miracle channel and start orchestrating a mix—like a chef balancing flavors, not just dumping salt.
At Twenty32, we've helped businesses crack this code. Here's how to find your perfect blend—without the guesswork.
Your Customers Decide Your Mix (Not You)
Think of your marketing like a first date.
Would you propose marriage immediately? (Paid ads)
Or spend years sending love letters before meeting? (SEO)
Of course not. You'd:
Dress sharp (Branding)
Share interesting stories (Content)
Listen more than you talk (Social listening)
Follow up (Email nurturing)
Your marketing mix should mirror how your customers actually fall in love with brands.
The 5-3-2 Rule: A Simple Blueprint for Explosive Growth
Forget complex frameworks. Use this instead:
5 Parts ATTRACT (Get Noticed)
SEO & Blogs (Google's #1 trust builder)
Organic Social (Real engagement > vanity metrics)
PR & Partnerships (Third-party credibility = gold)
3 Parts CONVERT (Turn Interest into Action)
Email Sequences (50% higher ROI than social*)
Retargeting Ads (Because 96% of visitors aren't ready to buy**)
Webinars/Live Demos (Show, don't tell)
Source: DMA | *WordStream | ***Bain & Co
2 Parts RETAIN (Profit from Loyalty)
SMS/Post-Purchase Emails (Repeat customers spend 67% more***)
Referral Programs (People trust friends 10x more than ads)
Source: DMA | *WordStream | ***Bain & Co
"But My Industry Is Different!" (Spoiler: It's Not)
We hear this all the time. Then we imagine auditing their marketing and predict:
Auto Repair Shop: "Who needs Instagram?"
→ Reality: A 30-second "Day in the Life" mechanic video (greasy hands and all) went viral locally. Paired with SMS reminders for oil changes, bookings jumped 35% in 60 days.
B2B SaaS Company: "Email is dead."
→ Reality: A simple 3-email onboarding sequence reduced churn by 22%—because no one reads terms of service (but must people open "How to [Actual Benefit]" emails).
The pattern? Every industry has hidden leverage points. You just need to:
1. Stop assuming what "won't work."
2. Test the opposite of your instincts.
The Silent Killer of Small Business Marketing
Most companies overspend on acquisition while ignoring their highest-value players:
Existing customers (60% easier to sell to)
Email subscribers (36x ROI over social ads)
Past leads (80% of sales happen after 5+ touches)
Fix this now:
Run a "Win-Back" campaign for inactive customers (Example: "We miss you—here's 20% off")
Your Next Move (Before You Waste Another Dollar)
Want to see what’s really holding your marketing back? Here’s the deal:
Book a Free SEO Audit – and we’ll pick 2 businesses to get the full treatment:
Website health check (Is Google even seeing your pages?)
Competitor gaps (Why they rank higher—and how to steal their traffic)
1 big "fix this now" opportunity (No fluff, just your quickest win)
Why free? Because we know once you see the leaks in your funnel, you’ll want to plug them. (Smart, right?)